Spectacles Karen X Proposal

 
1_PRIMARY_Spectacles3_Campaign.0.jpg

Theme 1

MIRRORS

Shots designed to show off the Specs

joined_video_94ec0dbefe5e4c4891c992c22b955b88.2019-08-17 20_55_37.gif

We’ll create a series of mirror shots in different locations and environments to show off the specs. We can combine with dance and movement for more dynamic shots.

We can also use transitions to teleport to different locations:

Mirror-Fence.2019-08-17 20_09_15.gif

Imagine this shot, teleporting through many different scenic locations, doing various activities (having lunch with friends, at a sporting event, at the beach).


 

Theme 2

HANDS

GROUP HANDS CHOREOGRAPHY

Shots with hands show off the first person perspective of spectacles. We’ll create a custom hand dance choreography in a group.

tik-tok-hands.2019-08-17 20_23_15.gif

We can also get professional dancers to create a more intricate, advanced kaleidoscope-like pattern, in a technique called finger tutting:

kaleidoscope-hands.2019-08-17 20_33_13.gif

We can combine the hands with AR lenses:

Hands-Circle-Hearts.2019-08-17 20_38_40.gif

Synchronized movement in a group is powerful, and the point of view of specs lets you experience what it’s like to be part of that circle.


THEME 3

DANCE

CUSTOMIZED DANCE CHOREOGRAPHY DESIGNED ESPECIALLY FOR SPECTACLES

We work with professional dancers to develop choreography designed to look good through Spectacles. These can be done solo:

Dance-Tutting.2019-08-17 20_45_00.gif

Or with a partner:

Dance-Tutting2Person.2019-08-17 20_48_53.gif

As a puppet master:

Dance-PuppetMaster.2019-08-17 20_50_57.gif

AR lenses, particularly lasers and confetti, can be layered on top to get the dance party started:

joined_video_94ec0dbefe5e4c4891c992c22b955b88.2019-08-17 20_54_19.gif

THEME 4

DANCE FOR 3D

Dance choreography designed for the 3D viewer

google-cardboard.jpg
specsVR.jpg

I’m experienced in creating choreography designed to look good in 3D from a first-person perspective. Most people are used to seeing dance on a small flat 2D screen. The kind of dancing that looks good in 3D is quite different.

I shot this dance choreography with the Lucid 3D VR camera:

VR-Dance.2019-08-17 21_18_04.gif

The dance choreography can feature a group of professional dancers, choreographed in collaboration with me so every move is designed for the 3D experience


Theme 5

INTERACTIVE STORIES

SO PEOPLE AT HOME CAN PLAY ALONG

These stories are designed to be interactive for the viewer of the Snapchat story. We’ll start with one dull looping action, and then the viewer can “tap to get the weekend started” (aka advance to the next Snap in the story). This will “apply” the AR lens, creating a fun interactive element for viewers.

Interactive-Weekend.2019-08-17 21_50_11.gif

We can film a montage of these in different environments and scenarios. Imagine a dull office environment, brought to life with augment reality. Perfect for posting on a Friday afternoon to get the weekend started.

We can customize the actions for different lenses. For example, if we have the viewer tap to turn on the desert theme, and then the talent will now be wearing cowboy hats and holding lassos.


THEME 6

SUPERPOWERS

it’s a magical world

Ever since I was a kid, I fantasized about having superpowers. After watching Matilda, I would practice my “telekinesis”. It didn’t really work out for me, despite the many hours of diligent practice.

But now, with the help of Spectacles augmented reality, I can finally show off my new powers.

I’ll use my powers of telekinesis to summon items…

Reverse-BookSpin.2019-08-17 21_56_37.gif

Fight my enemies…

Push6-Raw.2019-08-17 21_59_33.gif

And make them bend to my will…

Split.2019-08-17 22_02_15.gif

I’ve also mastered the ability to freeze time…

Freeze2-Raw.2019-08-17 22_05_18.gif



Paint the world with my hands…

Eyeshadow-Raw.2019-08-17 22_10_25.gif

And last but not least, bring inanimate objects to life.

Whale-Raw.2019-08-17 22_08_11.gif